SEO content: how to write for search engines
When planning SEO for your website, the first thing to think about is content. It is also one of the highest priorities in SEO. Quality content is about how you engage your audience, how you showcase your expertise, and what attracts creepy-eyed people. Making real, valuable content is also critical among the factors that influence a site’s SEO.
Whether it’s blog articles, product pages, testimonials, videos, or anything else that you create for your audience, the right content means you have the foundation to support all of your other SEO efforts.
SEO content is content that is intended to rank in search engines (like Google). In addition, content that is written specifically for SEO is usually optimized for a specific keyword. Therefore, when we talk about optimizing a website for search engines, do not forget: content is the foundation.
Step №1: Choose a theme.
Your first step is to come up with a theme for your content.
Specifically, you want to cover a topic that interests your target customer.
Here are 2 quick ways to generate targeted content ideas.
Reddit: Go to active subreddits where your target audience tends to communicate. And look for topics that tend to appear over and over again. These can be great topics for coverage in a blog post or video.
Competitor Blogs: Review popular blog posts, videos, and infographics from your competitors’ blogs. What do they have in common? What can you follow (or improve)?
Step №2: Find keywords.
Now is the time to find keywords for your content.
In short: keyword research is a HUGE topic. And you won’t be able to light it up quickly, but a few simple tips for basic search^
- Firstly, use “Google Suggest” to find long-tail keywords.
What’s interesting about this technique is that you see the keywords that people are currently looking for. Which means these keys are not very competitive (yet).
- Secondly, use Ubersuggest.
This free keyword research tool helps you come up with new keyword ideas. It also lets you know how many people search for that keyword on Google each month.
Finally, enter a few different words and phrases in AnswerThePublic.
Unlike most other keyword tools, AnswerThePublic is 100% question-focused. So, if you want to create keyword-optimized content with questions (eg, “Why is content marketing important?”), This tool is for you.
Step №3: Write comprehensive content.
Here’s a dirty little secret about content SEO: if you want your content to rank high on Google, it must be unique.
In other words, quality content is not enough. Your content must be the best result for a specific search, or it won’t rank. In fact, quality, useful and interesting content is the key to SEO success.
Why does long content rank better?
More content helps give Google more information about the topic of this web page. This makes them more confident that your page is the relevant result for that keyword.
Long articles can cover MUCH more than a 300 word blog post on the same topic. This means that long articles will answer search queries better than short content.
Long-term content writing can and should be a competitive advantage for you.
Your competitors are probably too lazy to write deep long articles. This means that you instantly see everyone when you start publishing large-scale fundamental content.
Next, let’s move on to our next step in the SEO content writing process.
Step №4: Optimize for Users.
Now that you’ve written some of your content, it’s time to optimize it for your users.
In particular, you want to make your content easy to consume. Because the point is as follows: if your content is easy to read and understand, it will not be classified.
This is because Google is now using User Experience Signals (in addition to traditional ranking signals like backlinks) to figure out which results deserve the top spot on the SERP.
So, if people like your content, it will improve its rankings.
With that in mind, here are some SEO copywriting tips to make sure your content satisfies users and search engines:
- Firstly, keep the first few sentences of your content really short.
Research shows that people want to read short sentences. Readers also dislike large blocks of text.
Also, break these first 5-10 sentences between huge fields so that people’s eyes don’t have to rush there.
- Secondly, we recommend adding a lot of multimedia to your content.
Use video, audio, diagrams, diagrams, interactive media, quizzes, games, and infographics.
When you have high-quality media in your content, you satisfy most of the people who visit your Google site.
People who like the video will sit back and watch your video on YouTube.
People who love to read will read your blog post.
And audio addicts put on headphones and listen to your podcast.
In fact, the Google Quality Guidelines invite reviewers to view pages with “additional content” (in the form of calculators, downloads, and charts) of higher quality than just text pages.
Step №5: Optimize your content for keywords.
This step is to make the content SEO-friendly.
Firstly, be sure to include the main keyword in the first 100 words of your page. Why is this important? The higher a keyword first appears on a page, the more Google views the page in terms of that keyword optimization.
This makes sense if you think: if you’re writing an article about a topic, why don’t you mention a word related to that topic (in other words, a keyword) right away?
Secondly, add internal links to other content on your website. This will improve the ranking of other pages, allow Google bots to navigate these pages and improve navigation for the user.
Step №6: Create links.
There is no doubt about it: link building has a huge impact.
In fact, a study of search engine ranking factors in 2019 showed that links are still incredibly important for a high ranking in Google.
So choose quality relevant resources for external links, write short guest posts, communicate on forums and remember that the main task is to bring some value to users in both link building and content writing.
We hope this article from Bizzzdev was also valuable to you 🙂