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Most sites are made according to the customer’s vision, while the SEO specialists are involved at the “finished product” stage, where the product is to be corrected and spent time on it. Most importantly, this kills the potential of early website promotion in search engines. So, how to avoid SEO mistakes during the website development phase?

Lately, companies that use such major lead generation channels as LinkedIn and email have faced the problem of being blocked by spam filters in both channels.

This article will look at how not to be blocked by the spam filters through both channels and give general recommendations on a lead generation strategy for IT companies in 2021.

SEO optimization is an important part of digital marketing and a powerful lead generation tool. However, not every owner of an IT company knows how to use the site to produce the desired customer from the search engines, so today, we’ll try to figure it out.

This article analyzes the basic ways of lead generation that allow your company to get IT leads. First, let’s look at the main lead generation channels, and then we’ll take a closer look at each of them.

Why are internal links important for SEO?

Internal links help Google find, index and understand all the pages on your site.

If you use them strategically, internal links can send page trust (also known as PageRank) to important pages.

Many owners of IT companies ask themselves the question “how to automate sales?”
To answer this question properly, you need to understand several completely logical aspects, the main of which are:

– Sales automation elements
– Do I need to automate sales?
– Is it possible to automate your sales?

In this article, we will answer the question: “how to boost an IT company” because this is one of the most crucial issues to be solved by the owner of an IT company that has existed on the market for several years.

Here are some useful tips to help you “reboot” processes in your company and achieve the desired result:

Page optimization elements

There is no standard common workflow for page optimization. However, analysis and implementation measures should be as comprehensive as possible to ensure that every opportunity is used to increase search engine rankings (or other key performance indicators).

Even if there is no simple step-by-step guide to improving the internal aspects of websites, the following list tries to cover most of the most common elements, divided into four main areas:

In order to qualitatively understand the question “how to build a marketing department for an IT company?” you need to understand what marketing is.

Marketing in simple words is the process of attracting consumers using various methods and tools for the subsequent sale of goods or services to them.

Customer acquisition, or in other words, lead generation is the most important condition for filling your sales funnel and the success of any business. Let’s take a closer look at what lead generation is.

What is lead generation?

If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.

Upwork is the world’s largest freelance exchange, which can become the basis for creating an IT company from scratch and its subsequent development. Also, this freelance exchange will be an excellent addition to the existing lead generation channels.

Let’s talk in detail about this platform and the specifics of working with it.

What is Upwork

When planning SEO for your website, the first thing to think about is content. It is also one of the highest priorities in SEO. Quality content is about how you engage your audience, how you showcase your expertise, and what attracts creepy-eyed people. Making real, valuable content is also critical among the factors that influence a site’s SEO.

Whether it’s blog articles, product pages, testimonials, videos, or anything else that you create for your audience, the right content means you have the foundation to support all of your other SEO efforts.

The process of lead generation is the most key issue for the development of an IT company, so we decided to devote a separate article to this issue.

Lead generation is a separate outbound marketing function in IT responsible for finding and contacting potential customers for your IT company.

The lead generation process is divided into 4 main stages:

The first question that we will consider in this article is “what is marketing consulting” and what is the difference from IT consulting. So:
IT consulting is the activity of an IT company aimed at providing consulting services in the field of computer technology for the end-users (companies or individuals).

When planning a SEO strategy for your site, it’s easy to get confused and forget that everything we do in most cases: technical optimization, content marketing, building backlinks affect the traffic to the site in only 5 ways. When we understand this, then it is easier for us to plan all the next steps of SEO-optimization, which can help bring relevant traffic.

So today we will talk about 5 methods that increase your organic search traffic and understand how to effectively promote a site with SEO.

SEO-optimization of the site is an important stage in business promotion and generation of relevant traffic. Therefore, before you order SEO-optimization services from an individual specialist, or find and order services from SEO-agency that would be responsible for the site optimization process for search engines, it is important to understand a few things.

First of all, SEO is a long process and the approach to it must be comprehensive. And, most likely, you will have to make changes to the site, modify its structure, make design adjustments and content to get a quality result. To do this, the SEO-specialist often has to enlist the support of the site owner and related professionals.

LinkedIn (Linkedin) – is the most popular social network in the world, designed to find new contacts, communicate on business topics and find new business partners.
Despite this business-oriented concept, today you can more often find here all the “classics” from other social networks, such as Tik-Tok (for example cat pictures, viral videos, etc.). Nevertheless, in general, the network content is mostly related to business and the overwhelming majority of registered users are entrepreneurs from Western countries.

Congratulations! If you are reading this, then you have taken the first steps towards creating your own IT business. Whether you are just starting your journey, or are already the proud owner of a small IT firm who is now wondering how to scale your business, then you’ve come to the right place.

Let’s get started, shall we?

Regardless of whether you already have an IT company, or you are just planning to start your business, you have already asked yourself the question: how and when to create a sales department in your company.
In order for us to receive a detailed answer, let’s start by considering the main directions of such a department.

What is SEO-optimization of websites? Why do you need SEO at all? This question is asked by everyone who needs to promote their site in search networks in order to attract new customers, blog subscribers, or just to advertise their services or products on the Internet. After all, it makes no sense to even have the best designed site, which has no visitors at all. In order not to face such problems, there is SEO-optimization. So, let’s take a closer look.

On the 23rd of February 2021 Clutch highlighted the top-performing companies in consulting categories, including business strategy and operations.
Clutch selected the leaders using a rigorous selection methodology. The team looked into a company’s former clients and past projects, as well as their reviews on Clutch.
Among these nominated companies, BizZzdev.com was named one of the TOP agencies in the category “Business strategy”.

BUSINESS DEVELOPMENT
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Broad range of consulting services for various areas of business development

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SEO

We will develop a unique SEO strategy for your website, help you get on top of Google and stay there. All while keeping budget acceptable, in a timely manner.

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LEAD GENERATION

Lead generation is a key step in finding new clients for IT company. We help to automate this process on such platforms as LinkedIn, Upwork, etc.

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MARKETING STRATEGY

Comprehensive business development strategy allows your IT-company to find its unique niche, plan sales, set clear goals and priorities.

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