If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.
Marketing
Company growth with strategy
Upwork is the world’s largest freelance exchange, which can become the basis for creating an IT company from scratch and its subsequent development. Also, this freelance exchange will be an excellent addition to the existing lead generation channels.
Let’s talk in detail about this platform and the specifics of working with it.
What is Upwork
When planning SEO for your website, the first thing to think about is content. It is also one of the highest priorities in SEO. Quality content is about how you engage your audience, how you showcase your expertise, and what attracts creepy-eyed people. Making real, valuable content is also critical among the factors that influence a site’s SEO.
Whether it’s blog articles, product pages, testimonials, videos, or anything else that you create for your audience, the right content means you have the foundation to support all of your other SEO efforts.
The process of lead generation is the most key issue for the development of an IT company, so we decided to devote a separate article to this issue.
Lead generation is a separate outbound marketing function in IT responsible for finding and contacting potential customers for your IT company.
The lead generation process is divided into 4 main stages:
The first question that we will consider in this article is “what is marketing consulting” and what is the difference from IT consulting. So:
IT consulting is the activity of an IT company aimed at providing consulting services in the field of computer technology for the end-users (companies or individuals).
When planning a SEO strategy for your site, it’s easy to get confused and forget that everything we do in most cases: technical optimization, content marketing, building backlinks affect the traffic to the site in only 5 ways. When we understand this, then it is easier for us to plan all the next steps of SEO-optimization, which can help bring relevant traffic.
So today we will talk about 5 methods that increase your organic search traffic and understand how to effectively promote a site with SEO.
SEO-optimization of the site is an important stage in business promotion and generation of relevant traffic. Therefore, before you order SEO-optimization services from an individual specialist, or find and order services from SEO-agency that would be responsible for the site optimization process for search engines, it is important to understand a few things.
First of all, SEO is a long process and the approach to it must be comprehensive. And, most likely, you will have to make changes to the site, modify its structure, make design adjustments and content to get a quality result. To do this, the SEO-specialist often has to enlist the support of the site owner and related professionals.
LinkedIn (Linkedin) – is the most popular social network in the world, designed to find new contacts, communicate on business topics and find new business partners.
Despite this business-oriented concept, today you can more often find here all the “classics” from other social networks, such as Tik-Tok (for example cat pictures, viral videos, etc.). Nevertheless, in general, the network content is mostly related to business and the overwhelming majority of registered users are entrepreneurs from Western countries.
Regardless of whether you already have an IT company, or you are just planning to start your business, you have already asked yourself the question: how and when to create a sales department in your company.
In order for us to receive a detailed answer, let’s start by considering the main directions of such a department.