Most sites are made according to the customer’s vision, while the SEO specialists are involved at the “finished product” stage, where the product is to be corrected and spent time on it. Most importantly, this kills the potential of early website promotion in search engines. So, how to avoid SEO mistakes during the website development phase?
Marketing
Company growth with strategy
This article analyzes the basic ways of lead generation that allow your company to get IT leads. First, let’s look at the main lead generation channels, and then we’ll take a closer look at each of them.
Many owners of IT companies ask themselves the question “how to automate sales?”
To answer this question properly, you need to understand several completely logical aspects, the main of which are:
– Sales automation elements
– Do I need to automate sales?
– Is it possible to automate your sales?
In this article, we will answer the question: “how to boost an IT company” because this is one of the most crucial issues to be solved by the owner of an IT company that has existed on the market for several years.
Here are some useful tips to help you “reboot” processes in your company and achieve the desired result:
Page optimization elements
There is no standard common workflow for page optimization. However, analysis and implementation measures should be as comprehensive as possible to ensure that every opportunity is used to increase search engine rankings (or other key performance indicators).
Even if there is no simple step-by-step guide to improving the internal aspects of websites, the following list tries to cover most of the most common elements, divided into four main areas:
In order to qualitatively understand the question “how to build a marketing department for an IT company?” you need to understand what marketing is.
Marketing in simple words is the process of attracting consumers using various methods and tools for the subsequent sale of goods or services to them.
Customer acquisition, or in other words, lead generation is the most important condition for filling your sales funnel and the success of any business. Let’s take a closer look at what lead generation is.
What is lead generation?
If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.
Upwork is the world’s largest freelance exchange, which can become the basis for creating an IT company from scratch and its subsequent development. Also, this freelance exchange will be an excellent addition to the existing lead generation channels.
Let’s talk in detail about this platform and the specifics of working with it.
What is Upwork
When planning SEO for your website, the first thing to think about is content. It is also one of the highest priorities in SEO. Quality content is about how you engage your audience, how you showcase your expertise, and what attracts creepy-eyed people. Making real, valuable content is also critical among the factors that influence a site’s SEO.
Whether it’s blog articles, product pages, testimonials, videos, or anything else that you create for your audience, the right content means you have the foundation to support all of your other SEO efforts.