Корисні інструменти для SEO-оптимізації

Useful SEO optimization tools

If you have just started your journey in studying SEO optimization and SEO copywriting, we offer you to consider interesting resources with which understanding search engine optimization will be faster and more enjoyable.

SEO tools: basic tasks

One of the most critical tasks of such tools is to provide an easy automatic keywords selection. These resources will help you determine what is working well and where you need to adjust.

You can get data analysis and reports that compare search results by country or language using SEO tools. This will also help you work effectively.

Forget about manual analysis and multiple tables; with the help of modern resources, you can create reports in minutes.

We suggest considering what tools can help you simplify the work of SEO copywriting.

🟪 Ahrefs

Powerful assistant for website promotion. This tool is most often recommended and used by SEO professionals. Ahrefs features will help you analyze keywords, competitor profiles, and backlinks.

Using this service, you can search for content explicitly cited in your niche, check and fix incorrectly working links, and analyze content that attracts the user.

A useful and interesting feature will be “Site Audit.” This tool will help you figure out what you need to work on to improve your site’s ranking in search engines.

🟪 Serpstat

A resource that helps to solve basic SEO tasks. You will be able to track keywords, competitor analysis, ranks, site audit, backlinks, etc. Serpstat is a reasonably versatile and multifunctional search engine optimization platform that will be comfortable working on developing your content.

One of the practical features is “Missing keywords.” This tool helps identify keywords you are missing, with which your competitors rank highest in the top search results.

🟪 Google Search Console

A free and accessible resource that helps you track and report on your site’s presence in Google search results. Thus, the site owner will be able to analyze the perception of the resource by the search engine and users and, based on this data, improve performance.

🟪 Keywords Everywhere

Special extension for the Chrome web browser. This tool searches for top keywords using data from Google SEO resources such as Analytics, Trends, Console, and more. Combining the data from these tools helps you get better ranking results and save you time by using only one service instead of several.

🟪 SEMRush

This SaaS platform is one of the most beloved among SEO professionals. It can be used to explore site ranking data and, based on that score, create new opportunities to improve the site’s performance.

In addition, this resource will help you compare domains and keywords and get data about traffic, competitors, and site search.

An interesting and helpful tool of the SEMRush platform will be the function of comparing your site with competitors – DomainVsDomain.

🟪 Ubersuggest

One of the most useful SEO services for searching and selecting keywords. This resource not only finds organic keywords very quickly and accurately but also shows you if you should target specific words. You can also find out the volume of keywords and competitors here.

🟪 Answer The Public

A free program for analyzing queries people enter in search engines. Thus, you can get accurate information about your audience’s needs and improve your content based on this data.

In addition, this tool is useful because it helps find blog topics. Having collected the maximum number of questions from the target audience, you can give answers to them in the form of an article, etc.

🟪 Majestic

This SEO resource specializes directly in backlinks. With it, you can analyze the number of such links. Other than that, Majestic works like most SEO resources, helping you find keywords and analyze your site.

A useful feature of this tool is creating a rating of the Million Best Sites.

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🟪 KWFinder

This resource will help you find long keyword phrases that have no competition. Also, here you will find many ideas for keywords to increase the site’s ranking and additional tools that will show the site’s ranking.

🟪 Woorank

A handy resource that provides information about the overall assessment of the site, tips for improving the technical and creative side of the web resource, and reporting on marketing data. With Woorank, you can get advice on duplicate content, security issues, and more.

You can also use this resource to analyze keywords – Woorank shows how they perform over time and whether they need optimization.

🟪 SpyFu

Detailed SEO analytics service. Here, you can explore search queries for keywords on your website and conduct a competitive analysis. In the first place, you’ll find out the number of organic keywords among your competitors, the number of clicks on their property, who their competitors are, and what ad campaigns they run.


A popular resource for SEO professionals. Here you will find a lot of useful tools, ranging from keyword analysis to general assessment and website scan. You will also have the opportunity to learn how the site works and what improvements it needs. With the help of the free toolbar displayed on each page, you can get acquainted with the leading indicators of the site.

🟪 Google Trends

A useful application from Google shows the frequency of searches for specific terms to general inquiries in different countries and languages. In addition, users of this resource will be able to see the main trends in different areas.

🟪 SEOWorkers

A tool that will give you a detailed report on various SEO characteristics such as HTPP titles, anchor keywords, URLs, site visibility in search results, etc.

You can analyze any web resource, your own or a competitor’s.

🟪 KeywordTool

A resource that uses a similar principle as Google Suggest. This is a keyword research tool. It will help you find many new keywords related to your search query using Google Autocomplete.

🟪 Siteliner

A tool to examine your site and identify major breakdowns, such as duplicated content or incorrectly working links. Duplicated content is one of the most painful SEO problems, so using this resource will help improve the performance of web pages. The service also gives a comparative report of your site and other web resources.

🟪 Screaming Frog

A service that scans your site and reports duplicate content, broken links, common errors, pending fixes, bad redirects, etc. The results of its scan can be reformatted into a table for ease of auditing.

🟪 UpCity

With this tool, you can make a detailed analysis of your site to understand what your advantage should be over competitors and what you need to work on. The report is generated based on link weight, resource ranking, general keyword analysis, site accessibility, trust level, and indexing.

🟪 Fat Rank

An application for the Chrome browser that shows if your resource is ranking for a specific keyword. It’s also handy to keep track of keyword rankings and the performance of your sites.

🟪 Internet Marketing Ninjas

This is a useful and multifunctional service that helps you with competitive site analysis, page optimization, considering keywords, and creating meta tags. You can also use this resource to detect broken links and redirects.
Thus, after getting acquainted with a variety of free and paid services, you can choose the method that suits your strategy or use several at once to get your first achievements in the shortest possible time. We sincerely wish you success!
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