The Importance of SEO in Lead Generation

Lead generation and SEO, that is, search engine optimization, are partly overlapping marketing concepts, but, in fact, they are entirely different.

It can be difficult for business owners to see the difference and decide where to direct their attention. We believe that both concepts are important, but their connection and necessity for your business are not always obvious.

To understand how these two work and complement each other, you need to understand the terminology of each of them.

SEO – What Is It and What Does It Do?

Website search engine optimization, or simply SEO, is a process that helps improve the work of the code, text content, site structure, compliance with the requirements of search engines to increase traffic to your site. That is, we see the purpose of this concept as improving the web page order to increase your rankings on the search engine results page. Thus, the necessary conditions are created to attract the people your business needs through the search systems.

The advantage of SEO is increased visibility, which builds trust in your products or services.

Lead Generation: Is It A Synonym or a Separate Tactic?

This marketing concept is focused on finding potential customers to ensure the sale of a product or service. This process is used by companies with a business-to-business and business-to-consumer strategy. This tactic helps support organic business growth, reach a customer-centric audience, and convert a consumer into a buyer.

So, we figured out the difference between the terms. Now you can see how these two strategies can be combined to increase traffic and leads while building your sales funnel.

A Lead and SEO

So, we already figured out that SEO and lead generation are different, but they always go hand in hand. We suggest considering an example of a company forced to switch to remote work due to the pandemic. The HR manager does not yet understand how to solve the problem of employees working together on projects.

In this case, the manager turns to good old Google search and types in search phrases such as “home office collaboration tool”, “how to work in a team online”, “how to work remotely with a team,” and so on.

Thus, a search will lead them to a blog titled “Trending Tips on Using Video Conferencing for Remote Work.” And if their company does not find a solution for video communication, then the search will continue, and there will be a section on how Skype helps create conditions for distance cooperation.

After carefully studying the Skype materials, the manager will sign up their entire team to use the application. What do we have as a result? The HR manager is almost in the Skype lead funnel.

What exactly convinced the employee? For instance, the correct backlinks from various reputable resources and the quality content of the Skype website itself. This is how SEO can affect lead generation.

SEO and Lead Generation

In short, search engine optimization really helps with lead generation. Let’s see how this can happen.

• Help in the distribution of keywords related to the targeting business; 

• the ability to find your content through regular search results by potential customers;

• If the target audience satisfies their needs with your content, then conditions are created for turning an ordinary visitor into a lead, which ultimately leads to a sale.

SEO is like a funnel that can capture a wave of potential customers on your website. As a result, your site can become one of the best lead generation tools.

Companies once used some kind of original marketing tactics. With the era of digital marketing, cold calls have become almost ineffective. Inbound marketing tactics like SEO work great today because potential customers are looking for you, not the other way around. And all because you better perceive what you are selling than a client to whom you turn to buy completely unexpectedly.