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Company growth with strategy
internal website optimization

05 Jun: Guide to internal website optimization

Page optimization elements

There is no standard common workflow for page optimization. However, analysis and implementation measures should be as comprehensive as possible to ensure that every opportunity is used to increase search engine rankings (or other key performance indicators).

Even if there is no simple step-by-step guide to improving the internal aspects of websites, the following list tries to cover most of the most common elements, divided into four main areas:

Ideal customer portrait

12 May: How to create a portrait of an ideal customer (Ideal customer portrait)

If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.

SEO content

24 Apr: SEO content: how to write for search engines

When planning SEO for your website, the first thing to think about is content. It is also one of the highest priorities in SEO. Quality content is about how you engage your audience, how you showcase your expertise, and what attracts creepy-eyed people. Making real, valuable content is also critical among the factors that influence a site’s SEO.

Whether it’s blog articles, product pages, testimonials, videos, or anything else that you create for your audience, the right content means you have the foundation to support all of your other SEO efforts.