Company growth with strategy
internal website optimization

05 Jun: Guide to internal website optimization

Page optimization elements

There is no standard common workflow for page optimization. However, analysis and implementation measures should be as comprehensive as possible to ensure that every opportunity is used to increase search engine rankings (or other key performance indicators).

Even if there is no simple step-by-step guide to improving the internal aspects of websites, the following list tries to cover most of the most common elements, divided into four main areas:

Ideal customer portrait

12 May: How to create a portrait of an ideal customer (Ideal customer portrait)

If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.