Before answering how the presale function works (pre-sell, pre-selling, pre-sales) and who a pre-sales manager is, we will talk about the standard structure of an IT company sales department.
Lately, companies that use such major lead generation channels as LinkedIn and email have faced the problem of being blocked by spam filters in both channels.
This article will look at how not to be blocked by the spam filters through both channels and give general recommendations on a lead generation strategy for IT companies in 2021.
SEO optimization is an important part of digital marketing and a powerful lead generation tool. However, not every owner of an IT company knows how to use the site to produce the desired customer from the search engines, so today, we’ll try to figure it out.
This article analyzes the basic ways of lead generation that allow your company to get IT leads. First, let’s look at the main lead generation channels, and then we’ll take a closer look at each of them.
Why are internal links important for SEO?
Internal links help Google find, index and understand all the pages on your site.
If you use them strategically, internal links can send page trust (also known as PageRank) to important pages.
In this article, we will answer the question: “how to boost an IT company” because this is one of the most crucial issues to be solved by the owner of an IT company that has existed on the market for several years.
Here are some useful tips to help you “reboot” processes in your company and achieve the desired result:
Page optimization elements
There is no standard common workflow for page optimization. However, analysis and implementation measures should be as comprehensive as possible to ensure that every opportunity is used to increase search engine rankings (or other key performance indicators).
Even if there is no simple step-by-step guide to improving the internal aspects of websites, the following list tries to cover most of the most common elements, divided into four main areas:
In order to qualitatively understand the question “how to build a marketing department for an IT company?” you need to understand what marketing is.
Marketing in simple words is the process of attracting consumers using various methods and tools for the subsequent sale of goods or services to them.
If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.
Upwork is the world’s largest freelance exchange, which can become the basis for creating an IT company from scratch and its subsequent development. Also, this freelance exchange will be an excellent addition to the existing lead generation channels.
Let’s talk in detail about this platform and the specifics of working with it.
What is Upwork