Business development

Company growth with strategy
Ideal customer portrait

12 May: How to create a portrait of an ideal customer (Ideal customer portrait)

If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.

SEO-optimization of the site

17 Mar: SEO-optimization of the site: the main stages of promotion

SEO-optimization of the site is an important stage in business promotion and generation of relevant traffic. Therefore, before you order SEO-optimization services from an individual specialist, or find and order services from SEO-agency that would be responsible for the site optimization process for search engines, it is important to understand a few things.

First of all, SEO is a long process and the approach to it must be comprehensive. And, most likely, you will have to make changes to the site, modify its structure, make design adjustments and content to get a quality result. To do this, the SEO-specialist often has to enlist the support of the site owner and related professionals.

How to use LinkedIn to find customers in western countries

11 Mar: How to use LinkedIn to find customers in western countries

LinkedIn (Linkedin) – is the most popular social network in the world, designed to find new contacts, communicate on business topics and find new business partners.
Despite this business-oriented concept, today you can more often find here all the “classics” from other social networks, such as Tik-Tok (for example cat pictures, viral videos, etc.). Nevertheless, in general, the network content is mostly related to business and the overwhelming majority of registered users are entrepreneurs from Western countries.