If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.
Business development
Company growth with strategy
Upwork is the world’s largest freelance exchange, which can become the basis for creating an IT company from scratch and its subsequent development. Also, this freelance exchange will be an excellent addition to the existing lead generation channels.
Let’s talk in detail about this platform and the specifics of working with it.
What is Upwork
The process of lead generation is the most key issue for the development of an IT company, so we decided to devote a separate article to this issue.
Lead generation is a separate outbound marketing function in IT responsible for finding and contacting potential customers for your IT company.
The lead generation process is divided into 4 main stages:
The first question that we will consider in this article is “what is marketing consulting” and what is the difference from IT consulting. So:
IT consulting is the activity of an IT company aimed at providing consulting services in the field of computer technology for the end-users (companies or individuals).
SEO-optimization of the site is an important stage in business promotion and generation of relevant traffic. Therefore, before you order SEO-optimization services from an individual specialist, or find and order services from SEO-agency that would be responsible for the site optimization process for search engines, it is important to understand a few things.
First of all, SEO is a long process and the approach to it must be comprehensive. And, most likely, you will have to make changes to the site, modify its structure, make design adjustments and content to get a quality result. To do this, the SEO-specialist often has to enlist the support of the site owner and related professionals.
LinkedIn (Linkedin) – is the most popular social network in the world, designed to find new contacts, communicate on business topics and find new business partners.
Despite this business-oriented concept, today you can more often find here all the “classics” from other social networks, such as Tik-Tok (for example cat pictures, viral videos, etc.). Nevertheless, in general, the network content is mostly related to business and the overwhelming majority of registered users are entrepreneurs from Western countries.
Congratulations! If you are reading this, then you have taken the first steps towards creating your own IT business. Whether you are just starting your journey, or are already the proud owner of a small IT firm who is now wondering how to scale your business, then you’ve come to the right place.
Let’s get started, shall we?
Regardless of whether you already have an IT company, or you are just planning to start your business, you have already asked yourself the question: how and when to create a sales department in your company.
In order for us to receive a detailed answer, let’s start by considering the main directions of such a department.
On the 23rd of February 2021 Clutch highlighted the top-performing companies in consulting categories, including business strategy and operations.
Clutch selected the leaders using a rigorous selection methodology. The team looked into a company’s former clients and past projects, as well as their reviews on Clutch.
Among these nominated companies, BizZzdev.com was named one of the TOP agencies in the category “Business strategy”.