2021 May

Company growth with strategy
Ideal customer portrait

12 May: How to create a portrait of an ideal customer (Ideal customer portrait)

If you are the owner of a software development company, most likely, you are actively involved in lidogeneration on the social network LinkedIn, or on the freelance platform Upwork. In both the first and the second case, in order to make your lidogeneration process efficient, you need to create a so-called Ideal customer portrait or, in short, ICP.